Ramblings of a Birth Mom: Adoption Advertising

As a birth mom, I hate adoption advertising. As an adoption professional , I hate adoption advertising. I hate the idea of “targeted marketing” and paid Google ads. The very thought of sitting down and trying to figure out the demographic group I should push a Facebook or Instagram Ad to irks me to my core. Doing this implies that all birth mothers come from the same walk of life and we don’t. But a very wise woman once told me, women are going to place their babies for adoption and they need to find you. I have made it [...]